“I created a system that clearly signals when a partner is part of Health Confianza—helping the public feel confident in the health information they receive.”
Health Confianza needed more than just graphics—they needed tools that would elevate the credibility of their ambassadors and pledge members in the eyes of the public. As part of their mission to make health education clear, accessible, and community-rooted, the organization turned to me to develop a unified visual system for their two cornerstone initiatives: the Ambassador Program and the Health Literacy Pledge.
I designed a cohesive suite of branded materials to help health educators, organizations, and community leaders confidently represent their affiliation with Health Confianza. My work included:
Custom branding for both programs, aligned with Health Confianza’s parent brand
An official Health Literacy Pledge Member badge
A social media toolkit with ready-to-use graphics for outreach and recognition
Templates and visual assets for digital and print communications
A branded PowerPoint deck for internal and external presentations
Throughout the process, I prioritized clarity, consistency, and public-facing trust. I worked closely with the Health Confianza team to ensure all assets met accessibility standards and authentically reflected the professionalism of their network.
This project gave ambassadors and pledge members the tools to show up as confident, credible messengers—and helped the community recognize them as such.
